In response to the current preventative measures regarding COVID-19 aka Coronavirus, ATI is pleased to announce the ATI Spring Webinar in lieu of the ATI Spring Workshop.

ATI Webinar: May 16, 2020 – 1:00 p.m. PDT/MST

Title: Using Facebook to Expand Your Translation Business

Topics:
Grow your translation business, Software, tools & computing, Services and specialization, Audio-visual translation and subtitling

Description:
Let’s learn how to use Facebook for more than just a social media platform to interact with friends and family.

Summary:
Are you using social media to your advantage? More specifically, are you using Facebook as a work tool, or an excuse to just procrastinate? 

Even if you have already taken some social media courses and webinars to try to boost your business online, keep in mind that Facebook is constantly changing, so you must be on top of your game in order to adapt quickly and keep making the most of it as a professional tool.

In this webinar, you’ll learn how to use professional pages and groups effectively and keep in mind the DOs and DON’Ts that will help you assure productivity, increase engagement, avoid procrastination, and prevent negative aspects related to online social interactions.

Target audience:
Anyone looking to promote their business online, especially on Facebook

Learning objectives:
In this presentation, you’ll learn about:

• How to use Facebook to promote your business
• How to engage your audience through your professional page
• How to engage peers through your professional group
• How to make the most of audiovisual content
• How to create on-line and off-line events
• How to take advantage of Facebook paid advertisement

Prerequisites:
None!

Course program:

How to use these three components to promote your business:

» a personal profile
» a professional page
» a professional group

• How to engage your audience through your professional page
• How to engage peers through your professional group
• How to make the most of audiovisual content

» Videos
» Photo gallery
» Our Story

• How to create on-line and off-line events
• How to take advantage of Facebook paid advertisement

» Post boosting
» Sponsored campaigns

RAFA LOMBARDINO, born in Brazil in 1980. Graduated from Technical High School with an Associate’s Degree in Data Processing and earned a BA in Social Communications, majoring in Journalism. Started working as a translator in 1997 and is certified by the American Translators Association (English > Portuguese) and by the University of California, San Diego Extension (Spanish > English), where she teaches classes on the role of technology in translation. Currently the President and CEO of Word Awareness, a small network of professional translators established in 2004 and incorporated in 2009. Specializes in Technology, Communications, and Literature.